President and CEO Dawn Farrell’s message to customers

My remarks to investors at TransAlta’s annual meeting this year had a strong emphasis on serving our customers. Our message to you is this: we’ve taken the time to understand your business and your needs, and we are uniquely positioned to meet them.

TransAlta offers energy solutions customized to your strategic priorities and competitive imperatives. We are well positioned — across a wide range of gas and renewable assets, with a broad geographic reach, and with decades of execution expertise, to deliver what customers are demanding — low cost, clean, reliable and firm power.

You want highly tailored offerings that mix renewable alternatives including wind, solar and renewable credits with the necessary dispatchable resources like natural gas, at affordable costs. We have the depth and the track record to serve customers who want maximum choice in how you both buy and use electricity in a world where a digital transformation is offering new opportunities for the power industry.

By combining our skills in building and operating green, and with our ability to firm the power grid using assets like natural gas, we can give customers what you want — clean power.

TransAlta’s vision and my full remarks to the annual meeting can be found here, and you can learn more about our customer focus on our Customer Solutions page. And here’s where to learn more about our Clean Power Transition.

Let us know how we can meet the energy needs of your business.