Sustainability in Action

Sustainability is about balance. We live in a world today in which climate change is forcing us to rethink how we generate energy to power our cities, heat our homes and fuel our cars. Now, more than ever, we are forced to balance the needs of the environment with the needs of the economy.
At TransAlta, we call this balance the “Triple E” equation. In other words, society’s economic growth is directly tied to energy consumption and environmental impact. Finding the balance within this equation is what drives how we think about the future growth of our business and our approach to sustainability and environmental responsibility, all while being mindful of the needs of customers, shareholders, employees, and the communities in which we operate.