ProactiveTransAlta was one of the first companies in Canada to make a significant investment in wind energy
Watch a video message from President and CEO Dawn Farrell.
Over one hundred years of power generation
Beginning as a small, local power company in 1909, we have transformed over the last century to become an experienced and well respected power generator and wholesale marketer of electricity. With approximately $3 billion in annual revenue, more than $9 billion in assets, and power plants in Canada, the United States and Australia, we’ve proven our worth as a power generator, as a community member, and as a solid investment.
More than history. We’re shaping our future.
Looking ahead, there are a lot of challenges and opportunities in meeting our collective need for reliable, economical, and responsibly generated power. Here’s why we’ll meet those challenges and make the most of the opportunities that lie ahead:
- A clear, disciplined strategy built upon financial and operating principles that are low to moderate risk
- Financial strength through a strong balance sheet, investment-grade credit ratings, long-term contracts and a balanced approach to capital allocation
- Diverse fuel sources and an ever-expanding renewable energy portfolio
- Our dedicated and experienced employees and management team
We’re excited for the future and we’re ready to power many generations to come.