Strategic Focus

We've powered the comforts and necessities of life since 1909. Along the way, we've transformed ourselves from an integrated and regulated Alberta-based utility to a western North America power producer fueled by coal, natural gas, hydro, wind, biomass and geothermal sources.

We've grown to become Canada's largest investor-owned wholesale power generator and marketing company, with approximately $3 billion in annual revenue, $8 billion in assets, and power plants in Canada, the U.S. and Australia. We're also the largest publicly-traded provider of renewable energy in Canada with more than 1,800 megawatts currently in production.

Today, we are ...

Energizing customers and communities by...

  • Focusing on core markets in western Canada and the western U.S.

Growing our renewables by...

  • Dedicating the majority of our planned growth capacity to renewable sources like wind, hydro, biomass and geothermal
  • Expanding our offset portfolio

Driving performance from base operations ...

  • By executing unit specific operating and maintenance plans
  • Through productivity initiatives
  • By maintaining a safe work environment for employees, contractors and communities

A low to moderate risk business model by...

  • Continuing to diversify our fleet
  • Executing a mix of short, medium and long-term contracts

Keeping financial strength and flexibility with...

Leading on environmental issues by ...

  • Positioning coal for the future
  • Continuing to voluntarily test new technologies for emissions reductions
  • Minimizing our impact on ecological systems such as wildlife, waterways, and land
Last updated: October 24, 2009