Senior Management

Vice-President, Commercial Management
Jennifer Pierce leads the management of long-term commercial arrangements, including Power Purchase Agreements (PPAs), joint ventures, fuel supplies, regulated transmission and lands with the goal of maximizing TransAlta's contract revenues.
Vice-President, Gas Operations
Doug Jackson is responsible for TransAlta's operations and growth of our gas portfolio in Australia, Canada and the U.S.
Vice-President, Technology and Controls Integration
Alex McFadden has more than 25 years of experience in power generation and is responsible for TransAlta’s controls modernization project across the company’s coal fleet.
Vice-President, Regulatory Affairs
Sterling Koch is responsible for TransAlta’s North American regulatory activities at the provincial, state and federal levels with a focus on market design, market rule compliance and reliability regulation.
Vice-President, Corporate Planning and Generation Finance
Chris Lopez is responsible for driving corporate and asset planning strategies, developing and maintaining corporate planning systems and processes and monitoring the impact of internal and external trends on company profitability and total stakeholder return.
Vice-President, Trading and Asset Optimization
Dean Luciuk is responsible for commodity transactions and proprietary trading across the organization.
Vice-President, Engineering and Construction
Mark Mackay is responsible for the design and construction of TransAlta’s major power projects. He has over 30 years’ experience in power plant design, development and construction.
Vice-President, Internal Audit and Risk
Martin Ridge, Vice-President, Internal Audit and Risk, joined TransAlta in April 2007.
Vice-President, Information Technology
Parviz Mohamed is responsible for information technology strategy, planning and implementation including associated business transformation projects for TransAlta’s worldwide operations.
Vice-President, HR Services
Gregory Reinhart is responsible for TransAlta's total rewards, health/disability management, payroll, leadership development, recruitment and organizational effectiveness initiatives.