William D. A. Bridge

Executive Vice-President, Business Development

William Bridge is responsible for TransAlta's greenfield development efforts in Canada and Australia, as well as the development of Project Pioneer. Project Pioneer is a large-scale carbon capture and storage (CCS) facility located at a coal-fired generating station west of Edmonton, Alberta jointly owned by TransAlta, and Enbridge in partnership with both the federal and provincial governments.

Mr. Bridge has held a variety of roles within TransAlta including Executive Vice President Generation Technology, Vice President Operations, Vice President Commercial Management, and Vice President, Corporate Development. Prior to joining TransAlta, he worked with BC Hydro’s subsidiary, Powerex, developing unregulated business lines in both the United States and Canada.

Mr. Bridge currently sits on the Board of Directors of the Canadian Electricity Association. He is also a former board member of the Association of Power Producers of Ontario and the Alberta Chamber of Resources.

Mr. Bridge has an Electrical Engineering degree from the University of Victoria and lives in Calgary with his wife Sian and his two daughters.