Community investment is one of the ways a company can meet its broader social responsibilities. It is an effective business practice – most often including financial donations and sponsorships, employee volunteerism and gifts in kind – that is in the best interest of the company and its stakeholders and shareholders. The return for a company in investing in its communities includes:
- an enhanced corporate reputation
- improved relationships with communities and other key stakeholders, including government, and
- increased employee pride and loyalty
At TransAlta, community investment is an important part of how the company builds corporate reputation and supports and strengthens the long-term sustainability of the communities in which we operate and live. The program serves as a direct link between our company, those communities and the people living in them. To have a meaningful impact, TransAlta has historically made fewer but more significant financial contributions to organizations across the communities where we operate. Through contributing to programs and initiatives that enable the communities in which we operate and live to prosper, we believe we can both help enrich lives and create a positive business climate.
Our investments are made in four key areas:
- arts and culture
- health and human services
Learn more about our community investment initiatives.